{"id":240040,"date":"2020-11-13T15:06:48","date_gmt":"2020-11-13T15:06:48","guid":{"rendered":"https:\/\/ftmshopping.murasakihaiku.com\/glossary\/emballage\/"},"modified":"2026-05-23T22:56:31","modified_gmt":"2026-05-23T22:56:31","slug":"emballage","status":"publish","type":"glossary","link":"https:\/\/ftmshopping.murasakihaiku.com\/fr\/glossaire\/emballage\/","title":{"rendered":"Emballage"},"content":{"rendered":"<p>Un terme qui d\u00e9signe \u00e0 la fois les mat\u00e9riaux destin\u00e9s \u00e0 la conservation du bien et la pr\u00e9sentation esth\u00e9tique du conditionnement. L\u2019apparence de ce dernier doit refl\u00e9ter clairement la ligne graphique de l\u2019entreprise, selon le type d\u2019emballage, qu\u2019il s\u2019agisse d\u2019une ligne directrice \u00e9l\u00e9gante, rustique, charg\u00e9e ou minimale pouvant \u00eatre reconnue ; chaque entreprise poss\u00e8de sa propre marque de fabrique. L\u2019emballage doit \u00eatre agr\u00e9able \u00e0 l\u2019\u0153il, optimal pour le transport et le stockage du produit, protecteur envers le bien qu\u2019il contient, et facile \u00e0 ouvrir et \u00e0 fermer ; si possible, il doit \u00eatre r\u00e9utilisable et non jetable. Le graphisme accompagnant l\u2019emballage doit \u00eatre explicatif sans \u00eatre explicite ; dans de nombreux cas, un colis discret est requis.   <\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-240040","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ftmshopping.murasakihaiku.com\/fr\/wp-json\/wp\/v2\/glossary\/240040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ftmshopping.murasakihaiku.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/ftmshopping.murasakihaiku.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/ftmshopping.murasakihaiku.com\/fr\/wp-json\/wp\/v2\/media?parent=240040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}